Posts filed under: Sponsorship

As I wrap up speaking at a conference this week teaching several sessions on Sponsorship Selling 101 and how to attract and acquire new sponsors to your P2P event (if...
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Baby Boomers might just be the original philanthropist – the catalysts of change and protector of civil rights. Couple their passion with their expendable income and you may have a...
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  Often referred to as the “Middle Child”, “The Slacker Generation”, “The Boomerang Generation”, and “Latchkey Kids” to name a few, Generation X (born 1965-1982) has not only had a...
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It’s still hard to believe the Cubs are the 2016 World Series Champions. Even after seeing it with my own eyes, watching the crowds cheer at the parade in Chicago...
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I knew Joe Maddon would lead the Cubs to a World Series.   I watched Joe Maddon when he was the bench coach for the Anaheim (now Los Angeles) Angels...
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Love it or Hate it…Kids from the 1990’s are now able to relive their past with the new PokemonGo app that is taking the world by storm. Only 1 day...
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Return On Investment or ROI is a common term that can be defined in the following way: ROI measures the amount of return on an investment relative to the investment’s...
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It’s true; data is a cause marketer’s worst enemy. It’s not just a sensational blog title…let me explain. It’s 2016, and we all have heard about big and small data...
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