As the quintessential storyteller, you want your external audience to know who you are and what you stand for. Looking to build your brand and land more win-win partnerships? Step back and evaluate the content you are creating, how you can deploy it to multiple audiences and use it as an asset to garner more robust partnerships.
Joe Waters, author and founder of Selfish Giving Blog shares the basics of content marketing and how nonprofits and companies are using relevant information to draw stakeholders in and keep them engaged. Brittany Hill, Chief Innovation Officer at Catalist, then explains how content marketing is your next big asset! Analyzing how content marketing can become your valuable differentiator in attracting and growing corporate partnerships, you will leave with a game plan on how to integrate content marketing into your asset portfolio.