Want to raise more money for your cause?  Attract more corporate partners and sponsors?  Increase your donor database?  Tell your mission story to entice activation with key demographics?  The single most important thing you can do as a development corporate alliance professional (and really any fundraiser) is to stop leading with your “what” and instead lead with your “WHY”.

Maureen Carlson from Catalist gives you a proven formula that has your organization leading with your WHY and in doing so, engaging corporate partners, consumers, donors and others more actively and successfully.  Building off lessons learned from Joe Waters and Brittany Hill in our March webinar, this session gives you the actual formula to “tell, not sell”.  Nancy Stinson Harris from Muscular Dystrophy Association shares her “WHY” and how it led to success for her organization.

Download Webinar Presentation Slides or Watch the Webinar On-Demand Below.