Peer to Peer Persona Report

2017 Peer-to-Peer Persona Report

It is no longer enough that your cause is stellar or that you create a dynamic peer-to-peer event.  In the era of big data, you have to know everything about your participants in order to retain them and attract the right corporate sponsors who covet them.

In collaboration with Charity Dynamics, Catalist has conducted psychosocial consumer research to bring you an insider look into who attends the industry’s most popular peer-to-peer events…and how it will help you raise more money!

After profiling the social constituents of today’s Peer-to-Peer Top 30 events, we uncover general participant personas and capture motivations, preferences and affinities.  Catalist and Charity Dynamics bring you specific insights on how to translate and use this data to propel your participant and sponsor recruitment.

Download the Peer-to-Peer Top 30 Participant Persona Report to learn how to use these types of data to reinvigorate your event:

  • Who is the typical P2P event participant?
  • What nonprofits do they love the most?
  • What does their household look like?
  • What do they do in their spare time?

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