The five distinct personality types of the Catalist Assessment Tool are listed below.  After taking the Assessment, you will uncover which is your most dominant personality and how that might apply to your strengths as a corporate partnership professional.  While we all will have a superior and inferior personality type, coupling this knowledge with continued learning will help you become a well-rounded industry professional.


Adapters are strategic thinkers by nature, and key in shaping outreach alternatives, packaging variations and customizing ideas for the corporate target. Essential to the team, you understand that thinking outside the box is key to closing the deal and forming a valuable relationship. You naturally focus not on what is, but what it can be. You are very comfortable in the ideation phase of thinking through corporate partnership possibilities and are perfectly comfortable in the uncertainty of this phase. You have a built in tendency to persevere even when those around you doubt the outcome will be successful. Failure is always an option and you prefer to fail fast. You are not fueled by money or incentives in getting to the next level, as much as you are by passion and competing. You have an innate ability to control fear. You believe that it is perfectly acceptable to bend the rules in order to create the best partnership possible. You have always been able to spot an opportunity and see a solution where others do not. You are confident especially around a task you truly believe in. You are optimistic because you believe the rest of the members of the team can and will do their part of the job to create the best possible partnerships and relationship. You have the flexibility gene that allows you to anticipate the changing needs of the corporate partner and to adapt easily to external market conditions that will affect those partnerships. Professionals with these traits tend to be excellent leaders of groups, they inspire with their passion and dedication. Their teams are motivated to excel and they do so in a collegial, trusted and driven way.


Connectors are excellent networkers. They just know how to make contacts, get meetings and facilitate conversations with all the right parties. You are the person essential to getting the key meetings for corporate partner acquisition and partnership optimization. Since getting to the target is half the battle, you are the tip of the corporate alliance sword. Connectors are extremely sincere and respectful. No matter whom you’re talking to, you always seem genuinely interested in what the person has to say. You pride yourself on making eye contact and actually listening to the needs and concerns of the corporate partner you are meeting with, making sure to always ask follow up questions. In meetings you always give your full and utmost attention and you tend to be annoyed when others to not do the same. You always appear to be happy and have an almost infectious positive can-do attitude. Your smile is your hallmark and making others feel both comfortable and important in any room with you is your specialty. You are approachable and memorable. People are always happy to schedule a follow up call or meeting.   You go out of your way to help people when they contact you. You do this even when there is no immediate benefit for you. While others might consider you humble to a fault, you are also extremely confident, and it is that easy confidence that others are drawn to. You are always willing to take a meeting, go to dinner, have a drink, or attend the event.


Essential to every team, the closer has a knack for doing just that. With ease and collegiality, this person will get to the ask diplomatically. They are excellent listeners, great at adjusting on the fly and very good at creating strategies that get to the yes. The closer is present throughout the process and knows just what time within what meeting to close the deal. The closer will not allow a conversation about the possibilities go on for years, or even months, as they instinctively know when to positively disengage. Competing and popular from an early age, you have always been self-aware of your strengths and weaknesses and decided early on to focus on the strengths. Closers are assertive and persuasive by nature but that does not mean they lack tact or empathy when communicating the ask to a potential donor or corporate partner. Closers are concerned with results, have a high sense of urgency and are extremely self-motivated and decisive. In meetings they will always make eye contact, dress the part, represent the organization impeccably and ask goal-oriented questions. Many closers are driven by winning and achieving and often do well in a bonus system, knowing they will not only meet their goals, but also surpass them.


Every team needs a translator. No matter what the deal or program that was negotiated, this person is excellent at breaking it down and getting the campaign launched, not only because they are detail-oriented, but also because they know the goals, priorities, systems and culture of your nonprofit so well, they can navigate the hurdles and politics with ease. Excellent facilitators and communicators, this person takes care of all the details of a corporate campaign to ensure success. Translators are customer oriented by nature and are excellent at nurturing relationships not because they attend every event like their Connector colleagues, but because they always go the extra mile to ensure flawless execution of a campaign. Translators have impeccable written and verbal communication skills as effective and diplomatic communication is crucial for creating integrated work teams, establishing one-on-one rapport, writing detailed reports, and ensuring all necessary parties are kept in the loop. Although good translators are not pushy, they are skilled at tactfully reminding their corporate partners when requests get demanding or out of the scope of the agreed-upon campaign details. Translators understand their partner needs, and in working to ensure they are met, building a strong trust with their corporate partner contacts. This individual objectively weighs the pros and cons, and balances data-driven decisions with experience and gut instinct to arrive at and execute the best decision. Translators ask questions, over communicate, will be the first to stand up for the team, are ultra-prepared, organized, and have a large appetite for learning. Translators are a pleasure to be around, are comfortable talking to the C-suite or a coordinator. Their greatest skill might just be ego management.


Metrics, analysis and data curation are a must these days in corporate partnerships. The Evaluator loves numbers and data and has a knack for not only collecting it but also translating it into usable content. The Evaluator starts with the competitive analysis using all internal and external tools to evaluate the marketplace through data. They are excellent at researching the corporate target or the current partner to ensure the pitch team knows all there is to know about what the partner is doing in sponsorship, CSR and case marketing. Often anticipating where the corporate partner might go in a meeting based on the research, the Evaluator has already prepped the team for the possible. The Evaluator creates wrap reports and often works very closely with the Strategist and Translator to discuss maximization strategies. Evaluators are curious by nature with a desire to dig deeper into the why. You can be both skeptical and systematically methodical in your approach often creating internal checklists of what has to be done on a data set. You are detail-oriented and have an innate ability to spot trends. Critical to your personality is the synthetical ability to identify broad patterns in the details and curate the information to create a coherent and effective story based on the findings.