The $200B+ Industry That Will Change the World

LATEST CATALIST REPORT

While pro-athletes have always used their high profile to raise awareness for social injustices (i.e. Muhammad Ali, Bill Russell, Kareem Abdul-Jabbar, Jim Brown, Arthur Ashe and Billie Jean King), we are witnessing the dawn of a new day.  A day in which the league or team’s bottom line will directly be impacted by their social purpose.  Americans demand more from our favorite coffee brand than to just sell us a great cup of coffee.  We want them to be environmentally, fiscally and socially-responsible.  We want them to create actual change in our communities.  We expect nothing less from our favorite sports teams.  But, what does that actually mean?  Can standing up for a cause really jeopardize fan support for their favorite athlete or team?

 

At Catalist, we love finding answers…ones that will help us all do a little more for each other.  At the end of 2018, we conducted a survey of over 1,000 Americans to determine whether Sports and Social Good should co-exist.

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